Oversaw the product positioning of over 1200 SKUs in both medical and recreational Cannabis markets across 6 states. Authored all retail marketing signage to include product launches, promotions, localization, navigation and brand initiatives.

Developed visual merchandising systems and core standards to ensure compliance across a variety of markets and regulatory demands.

Opened 10 new dispensary locations in 5 states in less than 4 months.

Designed and developed color palettes and fixturing solutions to increase average sales and in-store promotions.

Participated and planned strategies for the acquisition process to ensure the seamless adoption of existing dispensary brands into the Harvest portfolio.