Gordon Ramsay N.A., Celebrity Chef, Restaurateur, Brand Builder

Contracted as Visual Designer and Product Merchandising Lead for the Hell’s Kitchen and Fish and Chips brand extensions.

Responsible for product assortment review, visual auditing of competitive marketplace and trend analysis to direct new product categories for brand expansions.

Developed a branded product collection for Gordon Ramsay N.A. — identifying market and emerging trends, curating a multi-category culinary assortment aligned to the Hell's Kitchen and Fish & Chips brand identity.

Presented merchandising, pricing, and planning strategy to the team managing his brand.

Culminated in a shop-in-shop activation at the Hell's Kitchen location at The Wharf in Washington, D.C.