DSW Designer Shoe Warehouse

DSW, Footwear and Accessories
Contracted on multiple occasions as a stylist and visual merchandising consultant to reposition and "animate" the brand.

The Easton Town Center location served as a Flagship location for authoring elevated display techniques.

Window presentation beyond POS signage had not previously been demonstrated to showcase product and draw customer traffic.

DSW Flagship Windows

The Shoe Closet concept was photographed at the Easton Flagship and later used for distribution to all shareholders in the annual report document.

Shoe Closet by Suzi West

Inspired by a photograph of Mariah Carey's shoe closet, I developed a large scale window accessory that showcased footwear by fashion style.
Trompe L'oeil graphics and clear shelves, allowed the product to be hero, while allowing whimsy and storytelling to enhance the exterior facade.