David's Bridal
David's Bridal, Wedding Apparel and Accessories
Contracted as a designer, merchandiser and stylist to create accessory fixtures, showcases and props. Responsible for the merchandising of floor ready goods and elevating the brand to align with the new store projection.
Three stores were completed in less than 6 weeks, including design and production of fixtures, furniture and mannequins, as well as store opening merchandising and all floor styling.
Davids Bridal Entry Zone
Previous to the work illustrated, David's Bridal lacked a draw to welcome customers into the store. The entry zone was created to animate the experience, and engage the customer's senses.
Accessory Zone
Merchandising improvements to the existing David's Bridal location, included an accessory distortion. Forms, displayers, packaging and props were curated and created to elevate the presentation of accessories to include jewelry, hair accessories, veils, handbags and shoes.
David's Bridal Runway
Merchandising included a distortion to the top brands offered by David's Bridal. Accessories were integrated within departments, and a forms runway and inventory were positioned to showcase emerging designs and new styles.
Designer Cake Displayers
Couture display cakes were designed and created to showcase accessories and romance the product within zones. Storytelling was a key component to the elevation project at David's Bridal.