Client List:
ADOC, Central America
Aeropostale
Athleta
Bath and Body Works
Claires
Collier West
David's Bridal
Delia's
DSW
Express
Fossil
Homage
Jule
Live Love Dream
NBC 4
Pacific Sunwear
RYU
Stage Stores
Tavistock Development
The Limited
Up Periscope Creative
Victoria Secret
V&D, Amsterdam
Yoga On High
West NYC

Industry work includes:

  • Home Furnishings
  • Luxury and Fashion Apparel
  • Lingerie
  • Accessories
  • Footwear
  • Athletics
  • Bridal
  • Beauty and Personal Care
  • Interior Design
  • Restaurant Retail
  • Trade Shows
  • Production Styling
  • Public Speaking
  • Wedding Planning
  • Product Design
  • Mentoring
  • Project Management

Suzi West, aka The Retail Sherpa, has over 25 years of experience and expertise in Visual Merchandising and Marketing Brand Strategy.

After studying Design and Merchandising on the east coast, Suzi began her career with Limited Brands' store, Express. As the Visual Director, she directed all Visual Merchandising initiatives for over 1000 stores, conceptualized visual displays and led teams nationwide to ensure brand consistency. In the 10 years she contributed to Express, Suzi opened over 500 new stores, launched new retail categories and collaborated with the brand partners on growing from a women's only chain to a dual gender, men's and women's lifestyle brand.

In 2004, Suzi created the lifestyle brand, Collier West, in her home town of Columbus, OH. As buyer, curator, merchant and brand strategist, she grew the luxury store from a single 600SSF boutique to a nationally recognized purveyor, now located in Brooklyn, New York.

As a career retail consultant, Suzi's projects have included both start-up and corporate clients, ranging in size from 700SF to 30,000+SF, both nationally and internationally.  She is recognized as an entrepreneurial creative that delivers authentic shopping environments, rich with details and presentations driven to profitability.